FirstBank Partners Champs City
Champs City is excited to announce FirstBank as its first lead partner. This strategic partnership with the West African premier financial institution and financial inclusion services provider, with a 131-year history of success and sustained growth, marks a significant milestone in our pursuit of our vision – “to speak to humanity and inspire the world through sports”.
What does this partnership mean for us?
- It will enhance Champs City’s ability to train Nigeria’s next generation of elite athletes.
- It will expand opportunities for more aspiring athletes to access quality education and coaching.
- It will encourage more children to leave the streets by redirecting their interests and energy, ultimately making our communities safer.
- It will strengthen Champs City’s capacity to recruit and train more coaches, sports professionals, and administrators.
- It will significantly contribute to the overall development of sports in Nigeria.
- It will bolster Champs City’s community development initiatives.
“We are very excited to have FirstBank as a lead partner; trusting us with their reputation is a big vote of confidence in our vision. We are ready and pleased to accept the responsibilities this new relationship entails. We fully understand that the best way to reward FirstBank’s and other partners’ trust is to deliver on our promises and achieve our objectives,” said Odinaka Iloh, the President of Champs City.
What does this partnership offer FirstBank?
During the partnership, among other benefits, we will offer FirstBank:
- Branding rights, including prominent logo placement on our official match and training jerseys, videos, digital content, and more.
- Collaboration on grassroots football programmes and community initiatives.
- Rights to utilise our video clips, images, and logos for relevant campaigns.
- Co-branded fan experiences.
- The status of official financial services partner.
- Etc.
Olayinka Ijabiyi, Acting Group Head of Marketing and Corporate Communications, FirstBank, said: “We are pleased to partner with Champs City on this impactful initiative. At FirstBank, we have long recognised the power of sports to drive individual, community, and national development. Our First@Sports initiative is a testament to our long-standing commitment to nurturing talent and fostering community through decades of strategic investment in golf, polo, and basketball. Partnering with Champs City will help us deepen our grassroots impact in a way that is sustainable. The combination of education and sports in their approach to developing sports talents and community engagement is particularly compelling to us.”
“We aim to leverage this partnership to make a significant impact on the lives of the academy participants and all Nigerian youths.”, he added.
